With 20+ years of Photoshop experience, I am extremely skilled in photo editing, manipulation and color correction. Using artboards, layers, masks and smart objects I can take stock photography or user-generated content to be personalized for each project.
Assignment: Personalize group stock photo of medical professionals.
Taking this iStock image, I initially removed a red stethoscope as it created an unnecessary focal point in the photo. Using both content-aware fill and mask editing, I applied the Sono Bello logo to each of the subject's scrubs. Lastly I adjusted the apparel color from blue to black to match the scrubs used by Sono Bello medical teams. This digital asset was used in employer brand collateral.
Original Stock Image
Photo Manipulation
Color Correction
Assignment: Create Memorial Day Themed Asset.
Starting with a stock image of a woman floating in a swimming pool, I masked the bikini color to be altered to red and blue. Using a star vector graphic, I then applied a star pattern using masks to fold the pattern to the bikini top. Adding a blue fade to the swimming pool, I finished this digital asset by adding Memorial Day Sale text. This digital asset was used in email and SMS.
Assignment: Remove Background and Color Correction of UGC content.
Using user generated content provided by a Sono Bello Ambassador, I initially masked the background and adjusted the photo angle. Applying a mask selection of the top around this subject's hair I then adjusted the color of her shirt to brighten and visually pop. This finished digital asset was used in social, landing page, email, and SMS assets.
Assignment: Remove Background and Color Correction of UGC content.
Adjusting this user-generated content was straightforward by masking the white background while retaining the chair. Applying a mask selection of this subject's outfit and hair, I adjusted the outfit color to add depth and dimension as the asset was used on a soft gray background. This finished digital asset was used in social, landing page, email, and SMS assets.
