On a monthly basis, I create 7-15 assets to be posted throughout the month on Sono Bello's LinkedIn account to help establish and maintain an employer brand.
I was given the wide latitude to establish a post style using the recently updated Sono Bello brand for this project. After studying a few large corporate LinkedIn accounts, I designed a signature 'swoop' for Sono Bello that can be used in a few different ways in digital assets. To simplify the lift for this project, a single monthly template holds various post-styled artboards that can be turned on/off as needed. Once all the content is complete, it's one step to export all artboards. This key feature makes a monthly project an easy and clean solution for Sono Bello to build their employer brand.
Assets include 'We're Hiring' posts, celebrating promotions, introducing new hires, announcing new locations and other company/ team member awards and successes.
