As Sono Bello's graphic designer I am responsible for creating a wide variety of retail design for our nation wide centers including door panel window films, storefront interior and exterior signage.
Assignment: Door Panel Window Film Design
A two-door panel concept for a new retail space. Using Photoshop, I manipulated the image to "cleanup" photoshoot debris, such as cables and use content-aware fill to extend parts of the image to be used in a taller format. In Adobe Illustrator, I built the two door panel design in mechanical size to be handed off to an on-site printer for installation.
Assignment: Retail Window Front Film Design
Initially designed to run across two large windows with interior frames, this design was changed mid-process to accommodate commercial leasing retail window limitations. With a quick pivot we were able to adjust the design to use a large wall decal installed on an interior false wall set back a few feet from the window and satisfying the commercial real estate guidelines. On the entry door an additional poster was designed along with an hours of operation decal. These projects were designed using both Adobe Photoshop for stakeholder mockups (left) and printer-ready files (right) in Adobe Illustrator.
Proposed Retail Window Front Design
